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Natalie Armstrong-Motin
Mrs. Armstrong-Motin, Founder and Managing Director of Marketing Resolution, is the author of “The Essential Guide to Marketing Your ADR Practice”. She is frequently invited to speak around the globe on the successful marketing strategies of the resolution and legal industry. As a personal consultant to many of the premier providers in the ADR industry, her company, Marketing Resolution, has designed and developed hundreds of campaigns for private practices, firms, educational institutions, authors, organizations and associations around the world.
Mrs. Armstrong-Motin has received certificates in both Mediation and Arbitration from the Institute of Conflict Management and International Mediation from both Tulane University School of Law and Humboldt University School of Law in Berlin Germany. She has received more than 150 hours in training in numerous national and international mediation, arbitration and communication courses. Mrs. Armstrong-Motin’s professional education background is in conflict resolution, sociology and criminal psychology.
She is currently working with the American Bar Association Dispute Resolution Section, ADR Institute of British Columbia, and the Association for Conflict Resolution in the USA. She was Vice President of the Southern California Mediation Association and Chair of the Membership Committee, a member of the Board of the London Club. Mrs. Armstrong-Motin has served on the Board of the California Dispute Resolution Council. For the American Bar Association’s Dispute Resolution Section she served as Vice-Chair of Practice Development Committee and as the Co-Chair of the Standing Committee for Practice, Business and Skills Development.
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Content Manager
Researching, planning, designing, and disseminating content that is authentic to you and resonates with your clients is my métier.
If you have something you need to share with your clients, I can make it happen. Contact me anytime at: Elizabeth@HowToMarketMyMediationPractice.com
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Project Manager
Waqas Munir is a highly motivated and results-driven professional with over 12 years of experience in Project Management. His career spans successful engagements with leading National and Multinational companies, including Nestlé, Philip Morris International, Johnson & Johnson, Colgate-Palmolive, Tetra Pak, Telenor, and ZIC Hi-Tech Lubricants.
He holds an MBA with a major in Marketing, which has provided him with a strong foundation in marketing strategy, consumer behavior, and data analysis. This academic background has significantly contributed to his ability to execute impactful campaigns and deliver data-driven insights for business growth.
Throughout his professional journey, Waqas has consistently demonstrated expertise in Project Management, Client Servicing, Brand Activation, Operations, and Execution. His skills extend to Strategic Planning and Data Analytics, where he has leveraged data-driven insights to optimize processes and deliver exceptional outcomes.
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Web Support and Strategy
Usman Ali Raza is a qualified accountant with 3 years of experience in his field and a life-long interest in everything else. A Jack of many trades, he dabbles in web development, is an accomplished writer (you may have read one of his fan-fiction - but he’ll never acknowledge it). He’s written many articles in his field, alongside politics, entertainment, and technology.
Holding a BS (hons) in Accounting and Finance and a great passion for cats, he is capable of bringing both your financial affairs in order and stray cats into his home.
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Chief Happiness Officer (CHO)
Around here, Janney sets the tone. She doesn’t hold meetings so much as wander into them, radiating the kind of joy that reminds you why we do any of this in the first place. If you’ve ever watched her greet the day—tail high, eyes bright—you already understand her leadership style: enthusiastic, consistent, and fueled entirely by love (and the occasional treat negotiation).
As CHO, Janney oversees all morale-boosting operations. She specializes in spontaneous workplace wellness checks, strategic snuggle deployments, and high-impact tail-wagging initiatives. She keeps us grounded, nudging us away from our screens and back into the real world, where a walk, a nap, or a belly rub can solve more problems than most emails ever will.
In short, Janney reminds us that happiness isn’t a perk—it’s part of the job. And with her on the team, we never forget it.