Content Strategy For Mediators and Arbitrators
As a mediator or arbitrator, establishing yourself as an expert within your field holds immense value. Unlike routine grocery shopping decisions, clients seeking legal services, especially in mediation and arbitration, face significant, often life-altering issues. Whether it's a divorce, a business dispute, clients seek assistance in crucial life situations. Price, though a factor, takes a backseat to perceived expertise when making such decisions.
In essence, clients are willing to invest in an expert who can provide value and solutions to their complex problems. So, cultivating an image of expertise is paramount. One effective way to achieve this is by leveraging content marketing strategies specific to mediators and arbitrators. Some examples:
I’m sure that you have a website (if you don’t, you need one) One of the pages you should consider is a good old fashioned FAQ page: Create informative video content where you answer common questions and address concerns potential clients may have about your practice, your services, you, their role in mediation or arbitration cases, or more. These short videos not only showcase your understanding of their needs but also allow potential clients to connect with you on a personal level. Additionally, using tech like video, is proof that you’re up to date with using technology AND that you’re a credible authority on neutral processes and client management.
Along those same lines, think about creating content for Mediation and Arbitration Blogs / Vlogs / Podcast: Develop posts that offer practical insights and valuable information relevant to your target audience. Address the questions frequently posed by potential clients, dissect current events affecting your field, and provide tips and advice. This kind of content demonstrates your knowledge and willingness to support your readers.
Another form of content to consider is Specialized Reports and Guides: Craft reports and educational materials designed to help clients or parties. Identify prevalent issues or questions (similar to those on your FAQ page) and offer reports, guides, workbooks, etc. on these topics. Make these resources available for free download, capturing email addresses for ongoing communication.
And lastly, Social Media Updates: Employ your social media platforms to share pertinent news and information that resonates with your prospective clients. For instance, if you specialize in family mediation, inform your followers about relevant changes in family law. Consistently engaging with your audience through these updates keeps you on their radar while reinforcing your expertise. ‘Engagement is the key to social media. In addition to regularly posting content that your prospective clients want to see, be truly engaged on social media.
All of these content ideas can posted media and reposted. Once you’ve created some great evergreen content, you can recycle it. – work smarter not harder.
When you post something on social media, not everyone will see the post. You can create a calendar / strategy to reuse the really great content you create. If you post a great video today, you can repost in a few of months and reach out to even more of contacts. Don’t want to repost the video as it is? Create a podcast using the audio only file from your video and post the podcast link. Or use a transcription app and create an article from the video content and post the article. This kind of repurposing works in several directions for all kinds of content.
