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Branding is an essential aspect of any business, but when you’re an attorney, mediator, or arbitrator, it’s important to do so in a way that also markets yourself. It can be a challenge to strike a balance between your business and your professional identity that encompasses both the services you offer and shows clients why they can trust you; however, there are many different types of branding services available these days that will help you do just that.

Let us see why long-form content is vital for your mediation or arbitration website and how it can help grow your business.

The marketplace for ADR services is far more competitive now than when I first opened my own business in a tiny office in Santa Monica, CA more than 25 years ago. Personally, I like it that way. I enjoy competition and find that it drives me to do better. Board games, sports, puzzle solving, and entrepreneurship have always been fun to me. I also think it’s good for our industry. Having an open marketplace and healthy competition means that our clients have access to many truly great providers. But with more and more professionals entering the resolution industry it’s now more important than ever before that you make your services and your practice stand head and shoulders above the rest.